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S. Lerner Reduce Environmental Footprint, Improves Quality With Asahi Water-Washable Plates

Tokyo, Japan & Brussels, Belgium, September 18, 2017 – Asahi Photoproducts, a pioneer in flexographic photopolymer platedevelopment, today reported that S.Lerner, an Israeli company with decades of experience in providing high-quality packaging, labels, shrink sleeves and adhesive tapes, has switched from solvent-based flexographic printing plates to Asahi’s AWP™-DEF flexo plates. The firm prides itself on utilizing unique, advanced technologies to ensure it retains a competitive advantage in today’s challenging marketplace.

Shmuel Lerner, Founder and Owner of S.Lerner, said, “We began exploring a new plate solution for two reasons. First, we wanted to eliminate the use of as many noxious chemicals as possible to reduce our environmental footprint and to ensure a safer workplace for our employees. Secondly, we believed that the technology had evolved since we last examined plate options and we wanted to ensure we were taking advantage of those improvements for better quality and increased productivity.”

S.Lerner chose to implement Asahi AWP™-DEF water washable plates due to Asahi’s good reputation in the marketplace and its expertise in polymers. “We were also attracted by the fact that we no longer would need solvents in our platemaking process,” Lerner said.

Lerner was pleased to also find upon implementation of the new plates that platemaking time was significantly reduced over the company’s previous process. “Obviously,” he said, “this reduces our overall cycle time, but even more importantly, if we have to remake a plate for any reason, we are able to get the press back up and running much faster than before.”

Asahi plates are also delivering improved quality for the firm. “We have several new customers as a result of the quality we can now deliver,” Lerner commented. “After we showed these customers our new capabilities, they began to work with us, generating new revenue streams and beginning what we hope will be lasting customer relationships that were not within reach for us before.”

Asahi plates incorporate Pinning Technology for Clean Transfer, a flexographic plate technology specifically engineered by Asahi that features low plate surface energy that transfers all remaining ink to the printed substrate. Compared to conventional plates, this reduces press-cleaning stops, creating a significant profitability improvement. These plates deliver very high resolution with fine screen rulings and minimum dots fading out to zero, allowing a broader total colour gamut to be achieved, providing more design flexibility and enhanced graphic quality.

S.Lerner has also been pleased with the service and support, both during and after implementation of the new plates. “It was a very smooth installation and we were already producing plates within 12 hours. I give Asahi service and support a ranking of 10 out of 10!”

Lerner plans to explore even more ways the adoption of Asahi plates can help with the company’s productivity and profitability, including the use of fixed color palette printing, which is made possible by Asahi’s precise plate register and complete ink transfer.

For more information about Pinning Technology for Clean Transfer and other flexographic solutions from Asahi Photoproducts Europe, visit


MEDIA ALERT: To schedule a one-on-one meeting with an Asahi Photoproducts representativeat Labelexpo Europe 2017, please contact Monika Dürr at


IMG_9573: from left to right Shmuel Lerner, Founder and Owner of S.Lerner & Doron Lerner, CEO of S.Lerner

About Asahi Photoproducts

Asahi Photoproducts is a subsidiary of the Asahi Kasei Corporation which was founded in 1971 holding its European Headquarters in Belgium, Asahi Photoproducts is one of the leading pioneers of flexographic photopolymer plate development. By creating high quality flexographic solutions and through continued innovation, the company aims at driving print forward in balance with the environment.

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